Oakley Picks Gretchen Bleiler for its First Signature Apparel

Snowboarding legend and Olympic silver medalist Gretchen Bleiler has teamed up with Oakley, Inc. to create her signature collection which includes technical outerwear, lifestyle apparel and accessories.

Designs include features that Gretchen looks for in her gear, such as the button system added to the back of the pant leg to keep it from dragging, and the asymmetrical zipper on the jacket with leather snaps and a removable fur-trim on the hood. The pants are low-rise and boot-cut with a belt to accessorize. The range has a designer touch and is said to impart a relaxed performance fit.

Gretchen Bleiler

“This collection mirrors snow sports themselves — it’s a little racier than downhill skiing, a little bolder than cross-country but respectful of the power of the mountain and the heritage of mountain sports,” said the 27-year-old halfpipe snowboarder.

“I wanted to create clothing I would be excited to wear, and something entirely new that could take me from daily riding to just chillin’,” Bleiler continued. “That desire was fulfilled for instance by the beanies which fit under helmets but also can be worn around town, as well as a long sweater that can be worn as a base layer and still adds feminine flair off the mountain.”

The Gretchen Bleiler Signature Series collection will be available online as well as at select retail stores. For more information including pricing, check out oakley.com/women/gbcollection.

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