Jessica Alba’s $5 Million Face

Hollywood hottie Jessica Alba has signed a $5 million deal to endorse Revlon’s new 3D Extreme Mascara. Alba will be feature in a global advertising campaign that will include television, print, in-store and Internet placements.

Jessica Alba in Revlon DealDirected by Ellen Von Unwerth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the US market in July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.

The Fantastic Four actress will be joined at Revlon by Beau Garrett – her co-star in the comic book movie – who will also promote the company.

“We are thrilled to have Jessica as part of the Revlon family,” sais Elizabeth Crystal, Senior Vice President of Color Cosmetics. “She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand.”

Enter the world of Beauty at BoutiqueJessica will also participate in the annual Revlon Run/Walk in May and will be involved with various company sponsored breast cancer initiatives.

“I’m honored to be joining the Revlon family,” says Jessica Alba. “Revlon celebrates diverse, dynamic women of every walk of life and I’m proud to be associated with a company that is so involved with women’s causes and issues.”

Enjoy some pictures from the the Jessica Alba–Ellen Von Unwerth photoshoot in L.A.:

Photos courtesy of

You can leave a response, or trackback from your own site.

4 Responses to “Jessica Alba’s $5 Million Face”

  1. Jag says:


    Saw your nick in Robin’s blog so decided to come here to check it out.

    Nice site you have here. Lotsa eye catching pictures. Not a bad read too!


  2. admin says:


    Thanks for your comment Jag; I hardly get any probably because the topics are not really the ‘comment inviting’ type!

    And yeah, it’s actually fun to work with the pictures too, if you know what I mean 😉


  3. […] may be recalled that Jessica Alba signed a $5 million deal last year to be the face of Revlon’s 3D Extreme Mascara. However, financial details of the […]

  4. […] this, The Beautiful Life star follows in the footsteps of Halle Berry, Jessica Alba, Eva Mendes and Elle Macpherson, who have been Revlon’s lovely ladies […]

Leave a Reply


wordpress visitor
Celebrity Blogs -  Blog Catalog Blog Directory Shopping  and Fashion blogs Top Blogs Blog Directory & Search engineBlog Flux Directory blogplayers